Finding a contract manufacturer who works only for brand owners.

Different from most of the shoe manufacturers in China, we do not have our own brands nor produce any products of our own. Our customers can be assured that all efforts are totally dedicated to their interests.

Brand owners from US or Europe who wish to operate in China faces a lot of difficulties due to the language and cultural barriers. Many have concluded a manufacturing partner is an essential component to their China strategy.

CHIKO Shoes have their shoes manufactured in China - hassle free.

+ The Situation

In the summer of 2005, a brand owner from USA sought to have the shoes produced in China. The company decided it would gradually move to totally outsourced manufacturing to concentrate its core resources on marketing, distribution and brand building.

The success of this strategy depended entirely on  its ability to identify a partner who was prepared to handle all the vital aspects of supply chain in China.

After weighing its options, the customer decided to move some of its output to CHIKO Shoes. Each year the customer launches new products, each of which rolled out to meet very tight time schedules. All its products are produced to high quality standard, and its product designs are extremely complex.

CHIKO Shoes was required to prove its ability to conduct the big scale production with tight schedule for this demanding customer.

+ The Solution

CHIKO Shoes resolved to reengineer our business to meet the demands of the customer.

To meet the tight schedule, we pulled apart the supply chain and worked very closely with our suppliers to optimize each step. We also redesigned the working processes to take full advantages of modern technology.

A dedicated extranet linked all the key components of the supply chain to provide tracking capabilities, streamline the flow of business information. Every aspect of manufacturing and quality control was constantly monitored and reported. Our customers also had complete visibility into every aspect of their manufacturing progress.

Leveraging supplier relationship built up in the past, our intimate market knowledge, experienced professionals, advanced information system, we ensured that all orders were delivered on time, on budget, and according to customer's exact specifications.

+ The Result

Very soon, the decision to go with CHIKO Shoes proved to be a very sound one. We created success by operating under a very simple manufacturing philosophy - Do it right the first time.

CHIKO Shoes is working closely with this customer than ever. Each year begins with setting targets and jointly developing new products. CHIKO Shoes has become an essential part of the customers' business. Just as our customer quoted, we are regarded as part of their company instead of a third-party supplier.