As fall is around the corner, it’s time to take a look at some of the best shoe advertisement campaigns of spring 2017. Effectively and entertainingly, the best shoe advertisement campaigns led the way of showing their products to consumers with clear brand recognition. They are beautifully executed and could teach us one thing or two on how to build a great solid marketing strategy and deliver your ad message in an innovative way.
Prada Spring 2017 Ad Campaign
Photographed by Willy Vanderperre, Pathways, Frontiers, Stations, Exits and Terrains – all five Prada realities were combined into one vision for Prada spring 2017 ad campaign, displaying manifold interpretations of the Prada collections with many stories.
Gucci Spring 2017 Ad Campaign
With lions and tigers featured, Gucci Spring 2017 Ad Campaign took a walk on the wild side. Shot in Rome by Glen Luchford, Gucci spring 2017 ad campaign was inspired by intellectuals and artists who call Rome their home. It depicted the daily lives of the “artists, intellectuals, creatives and outsider characters” at city of Rome in a bizzare, unforgettable, weird and strange way. “Wild cats nonchalantly roam the romantic city alongside our [cast], a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV” as described in their press release.
Saint Laurent Spring 2017 Ad Campaign
Saint Laurent spring 2017 ad campaign is very sexually provocative. Photographed by Collier Schorr, the black and white images of the advertisements depicted the models in stilettos on roller-skates and styled with fishnet tights. After French advertising watchdog complained about it, the controversial spring advertising campaign of Saint Laurent has been removed from billboards across France.
Stuart Weitzman Spring 2017 Ad Campaign
Gigi Hadid went solo again in Stuart Weitzman spring 2017 ad campaign. Photographed by Mario Testino, the black and white images depicted relaxed portraits of American glamour in a distinctively minimalist style. Femininity, comfortable and confident – the essence of Stuart Weitzman spring collection was captured with the blonde beauty wearing the pearl studded sandals, satin ankle boots, mule loafers and studded slip on fashion sneakers.