Gucci Spring Summer 2016 Campaign Film directed and photographed by Glen Luchford at Urban spaces of Berlin with the artistic and brutalist nature of this city contrasts against the dreamy romance of Alessandro Michele’s collections. In colorful cloth from Gucci spring summer collection, the models pose in everyday settings including a rooftop, bathroom and a subway station.

Gucci Spring Summer 2016 collection is a very much amplified, filled-in, decorated, and dazzling accessorized extension of the girly, geeky, vintage-like collection of last season. “It’s a big trip! Of course I am interested in personal style and quirkiness. There are things here that look vintage, but don’t really exist as vintage—it’s the illusion of it. I’m not nostalgic! I’d like to shake it up again.” said Alessandro Michele at backstage of the fashion show.

Scroll down to enjoy Gucci spring summer 2016 campaign film at Chiko Shoes Blog: